Merit Rickberg – 1 Minute Lecture: How to think of change like Juri Lotman? 

The head of TLU semiotic repository Merit Rickberg explains how do the semiotics theories help in a time full of constant changes.

centenary 2022, Juri Lotman 100, lectures, loengud

Available on Tallinn University Youtube channel.

Juri Lotman 100
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The norm has no distinctive features. It is a singular space located between the fool and the madman. Explosion, too, has no distinctive features, or to be more exact, possesses a whole range of possible features. In the case of individual behaviour, it distances itself from the norm and in such a case represents itself as folly; translated into mass culture, it becomes a form of stupidity.

Juri Lotman